I read this article on www.prcoutoure.com.
by PR Couture May 20, 2008
Building on a fifteen-year career in public relations and special events, Amy Lagae has established Avenue Public Relations with the intent on taking her passion for media to a new level. In launching her own boutique agency, she will bring a unique approach to the industries in which she has spent her career: fashion, lifestyle, luxury services, and charity work.
In her own words, Amy shares with PR Couture about her decision to launch her own company and the challenges she faced:
The biggest challenge [in starting my own agency] was finding the courage to do it. Once I made the decision, Avenue just fell into place. I had so many ideas in my head of what I wanted to do, services I wanted to offer, “dream” clients I wanted to land….. I just kind of set my mind to certain things and they began to happen. My best advice for those wanting to start their own firm: Believe in yourself and do it.
http://www.avepr.com/
This article is very inspiring to me b/c my dream is to start my own business as well. My passion for shoes started at a young age. My dream is to make fashion forward affordable sandals, "flip-flops." I wear mostly sandals, but I have yet to find a brand that I really love. The styles I find are usually terribly over-priced, or non-inventive. I too, like Amy, have "many ideas in my head" and ' "dream" clients.'
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